Dell Technologies

Dell Technologies Boosts Cloud Services with Availability of APEX Data Storage Services in Singapore

January 21, 2022

Dell Technologies has expanded the availability of APEX Data Storage Services in Singapore, letting businesses to use Dell-managed enterprise storage as-a-Service.

According to Gartner, more than half of newly deployed storage capacity will be delivered as-a-Service or on a subscription basis by 2024, compared to less than 15% in 2020. APEX Data Storage Services provides as-a-Service the industry’s most comprehensive enterprise storage offering. Customers pay for the storage capacity they use in the cloud and can scale to the service level they require with Dell-owned and-maintained infrastructure. APEX Data Storage Services are now available in 14 countries, including Singapore.

The portfolio includes APEX File Services, which now offers object-enabled capabilities with support for the S3 protocol, expanding storage use cases to include cloud-native application development without the need to copy data. This approach allows customers to transform applications for greater agility and control.

How APEX Data Storage Services works 
APEX Block and File Services are available in three performance categories, with base capacity options starting at 50 terabytes, and are available on a one- or three-year basis. The APEX Console, a web-based solution that delivers a single, seamless experience for clients navigating their cloud and as-a-Service journey, makes procuring data storage resources simple. Customers can view real-time capacity, performance, and use prices, as well as alter their subscriptions as needed. Customers may considerably cut storage planning and provisioning costs while enhancing storage professional productivity, according to a recent Dell-commissioned Forrester Consulting study on APEX Data Storage Services.

“Customers in Singapore increasingly seek a consumption-based model when it comes to storage as it offers more flexibility and scalability,” said Andy Sim, Vice President & Managing Director, Singapore, Dell Technologies. “With APEX Data Storage Services, organisations will be given complete oversight of storage resources. This will allow us to better support our Singapore customers in their Storage as-a-Service decisions and partner them to simplify their storage needs.”

Channel partner opportunities in Singapore 
Channel partners may use APEX to provide customers with flexible and simplified IT solutions. Dell Technologies Solution Providers and Storage Authorised Distributors in Singapore can now earn incentives when selling APEX Data Storage Services on a referral basis, thanks to the extended availability of the service. Customers can now use upgraded APEX Data Storage Services hosted by Cloud Service Provider partners.

“The rollout of APEX Data Storage Services presents opportunities for customers and partners to fast track their digital transformation journeys. APEX Data Storage Services enables business resilience and agility for our customers. We know that every organisation wants to be digital-first and put data at the centre of their decision-making, but they are resource-gapped in this multi-cloud world. This is where our partners can help. With partners, we move faster, scale quicker, and innovate at the speed of change so our customers can focus on outcomes, not infrastructure. Our partners are pivotal in our route to market – in Q3FY22 for storage, APJ partners helped us to achieve positive 28% growth year-on-year. We look forward to working closely with our partners to offer as-a-Service models like APEX to enable new technology adoption and capability expansion while freeing cash flow, reducing CapEx and enhancing profitability,” said Tian Beng Ng, Senior Vice President & General Manager, Channel, Asia Pacific and Japan, Dell Technologies.


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